A small, measurable buyer-lead pilot for RE/MAX Results: local intent, a conversational AI guide, human follow-up, and the evidence to decide what should scale.
Try REBA on Kenny’s demo site ↗ See the pilotYou have already paid for “leads” that were cold, invalid, or nowhere near moving. The opportunity is to catch people earlier, give them a useful reason to talk, and keep the context alive until the timing becomes real.
“The big advantage is follow-up. If you’re the one in contact 6 months later, you’ll likely get the business.”
One territory. One clear conversation. One separate CRM lane. Enough evidence to know whether this is worth expanding.
A warm AI guide that explains the process, asks basic discovery questions, and hands commercial or sensitive decisions to a real agent.
One buyer-focused landing page or microsite around an approved geography and a useful local question—not a network of sites on day one.
A separate pilot CRM records source, intent, conversation context, owner, and next action so good conversations do not disappear.
Test one city—Woodbury or Cottage Grove were examples from the call—and invite people into a useful conversation.
Use approved engagement signals to build warmer content or ad audiences. Engagement is a hypothesis, not proof of readiness.
Answer buyer and seller questions consistently, then reuse approved answers across pages, social, reviews, and local discovery.
Live property search and alerts should come through an authorized MLS/IDX/RESO path. The closest existing model is Jesse’s Nora concierge: the interaction works, but its listing data remains synthetic until the NWWMLS/Trestle terms are confirmed.
Confirm permitted fields, photos, attribution, refresh/deletion rules, saved searches, alerts, third-party hosting, quotas, cost, and brokerage approval.
Until then, REBA stays a concept guide and the pilot can use approved content or synthetic records.
A buyer can talk with REBA 24/7 to ask questions, get information about properties, and update what they are looking for. When they are ready to move quickly, REBA can connect them with a local agent to arrange a showing around their schedule.
The current stills, video drafts, captions, offers, and review notes are kept together in the dedicated Content Review workspace.
Review the content ↗No final price was agreed on during the call. The correct price depends on territory, CRM, listing-data permissions, content volume, and follow-up requirements.
Dedicated REBA guide. No live listings or CRM connection.
Finalize after the requirements review and Trestle/CRM path are known.
$30–$99/month was discussed as a future idea, not an approved quote.
A few public examples of the kind of local websites, lead flows, and conversion surfaces Manifestic builds.
Confirm the public site, current tools, preferred territory, and pilot owner. Then we can connect the conversation to an authorized listing-data path and a human follow-up process.
Try the Home Search Sidekick ↗
