Internal creative review

Home Search Sidekick

Original image directions for a buyer-lead pilot, plus the two avatar-led concepts and the approved short-video wording.

Drafts only. No ads are published, no messages are sent, and sample-home language is not a live-listing claim. Choose the strongest directions before resizing or launching.

Avatar-led image directions

REBA and MAX use the approved visual anchors. These are original concepts for review.

REBA home search sidekick concept
REBA · Start hereAvatar direction 01
REBA close match concept
REBA · Close matchesAvatar direction 02
REBA local agent handoff concept
REBA · Local handoffAvatar direction 03
MAX home search sidekick concept
MAX · Base anchorAvatar direction 04
MAX close match concept
MAX · Close matchesAvatar direction 05
MAX local agent handoff concept
MAX · Local handoffAvatar direction 06

Fresh brand directions

Abstract, claim-safe layouts for testing hooks around questions, close matches and local-agent handoff.

RE/MAX Results buyer ad concept
Questions welcomeFresh direction 01
RE/MAX Results sidekick ad concept
Start with a questionFresh direction 02
RE/MAX Results match concept
New matchesFresh direction 03
RE/MAX Results home search concept
What matters mostFresh direction 04
RE/MAX Results agent handoff concept
Local handoffFresh direction 05
RE/MAX Results schedule concept
Around your scheduleFresh direction 06

Current video drafts

The selected review versions: separated and cleaned audio, the offer at the top, captions positioned below the face, and dead space removed before each end card. Internal review only.

REBA · cleaned-audio test · campaign end card + upper-chest captions

MAX · dead space removed · matching Max end card + captions

New concept · REBA after hours

The long pause at the end has been removed, the rough audio was cleaned, and the card now follows the final spoken word. Internal review only.

REBA · “Up late thinking about your home search?”